April 11, 2014
CWY is Getting a Fresh New Look this Spring!
A brand refresh is underway at CWY! We are transforming the ‘look’ of our organization, such as our logo and the design of our external communications tools and materials. Today, you are getting a sneak peek at our new look!
Over the last year, we have been working on our ‘brand refresh’ as a way to better reflect our organizational values, modernize the brand tonality and update the visual appearance of our communications materials. This step is part of all the work we are doing to help sustain the growth and success of CWY through better visibility of our authentic and eye-opening international, experiential learning programs unparalleled by any other organization.
Our logo has been revitalized with a new color combination, one we feel represents the meaning behind our logo: bringing together different cultures, fostering greater global awareness and harnessing the power of youth networks. The new primary logo colours are blue, a colour widely used in the world of corporate and organizational branding, combined with a bright and playful secondary colour palette to represent the youthful attitude and youth focus of the CWY brand.
In the coming months, we will be deploying this refreshed look across all our communications channels, including our website and social media, completely refreshing our brand in time for the start of our 2014-2015 programming year!
We hope you like our new look and look forward reinforcing our re-branding through stories and content generated by people like YOU! Connect with us via Facebook and Twitter, share your stories and read stories from other members of our global CWY community.
As always, we would love to hear from you! Send any feedback you have about our new CWY branding to firstname.lastname@example.org
Cet article est également disponible en FR.
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About Canada World Youth
Canada World Youth is dedicated to enriching the lives of youth aged up to 35 who want to become informed and active global citizens. CWY offers international transformative learning experiences focused on building knowledge, leadership and skills through participation in sustainable community-driven projects. For more than 40 years, 38,000 youth and 12,000 host families have participated in CWY programs, in Canada and abroad.
CWY is registered with the Canada Revenue Agency as a charitable organization (#118973999RR0001).
Source : Mary McGee, Communications Officer, Canada World Youth, 514 931-3526 # 336, email@example.com.
Interviews and information (photos available):
1 800 605-3526 #336
514 931-3526 # 336